The motorcycle world is full of innovation, creativity, and craftsmanship. But few builders have achieved the iconic status of Winston Yeh from Rough Crafts — a designer whose work blends raw mechanics, bold aesthetics, and a cultural philosophy that resonates with riders worldwide.
His approach to motorcycle customization isn't just about performance or appearance — it’s about storytelling.
“It’s all storytelling — whether it’s a logo, a gas tank shape, or a machined CNC part. The inspiration came from wanting to build a world, not just a machine.”
Yeh’s journey began in Taipei, where he fused industrial and graphic design into a vision that redefined what modern custom motorcycles could be. From the iconic Shadow Rocket to his collaboration builds, Rough Crafts has become a global influence in the customization scene.
Every bike he builds carries attitude — a declaration of identity, passion, and purpose. This is what makes his creations not just motorcycles, but manifestos.
